This is a guest post written by Victoria Corva – https://tootplanet.space/@vicorva
People keep asking me to talk about how to run a successful kickstarter, and I guess I did that — run a successful kickstarter, I mean. But it feels disingenuous to say it. My kickstarter was a success because it fully funded, but the amount I was looking for was not high, and I don’t feel that the credit lies with me. I wasn’t looking to launch a bestseller career or get my name in articles or anything like that, and that’s just as well because I didn’t.
What I was trying to do was to get together enough money to publish my book. A small, specific dream. To cover proofreading, cover art, and ISBNs. I needed about £1000 to get all three, but I was so desperate to publish that I figured I would ask for just enough to cover proofreading (about £700) and would somehow pull the rest from my already drowning bank account.
That might not seem like a risky thing. £700 might not seem like a lot to ask from friends and family, and kickstarters regularly fund with thousands of pounds. But I knew my chances better. Continue reading
I am in the process of starting two new webserials – Angry Aetherist (Edally Academy) and Jumping Rings (Inner Circle) – and thought the steps I go through might be useful for someone else.
This is by no means comprehensive, but it’s a base list to start from.
- Have a serial idea, title, and a buffer. At least a month’s worth of material to post is a good rule of thumb.
- No, really, have a buffer.
- Know when and how often you’ll post and stick to it. Once a week regularly is better than “three times a week” that turns into “when I can make it.”
- It helps to google the title – something I wish I’d done with Inner Circle – to see if it’s already in use.
- If you can, have a dedicated site with an easy-to-remember/type URl.
Things that help to have on the site:
- Links to your other fiction
- A table of contents or
- Readily visible link to your starting page & easy navigation buttons
- You have a site up? Good! Start posting your story. Make sure your posting schedule is visible on the site and stick to it.
- Once you have 3-4 installments up, start promoting yourself:
- crowdfunding and crowdfunding
- http://www.projectwonderful.com/ (although ads are a subject all in themself)
- Twitter – esp. the #weblit hashtag. Promote each installment, but be careful not to overspam people.
- Link to your serial from other sites – your writing blog, if you have one, other serials you’ve written… you get the idea.
- Continue to post on your posting schedule.
- If you’ve linked to your serial at sites like Web Fiction Guide, it doesn’t hurt to ask your readers for a review; the reviews put your story on the front page, which drives traffic.
- Speaking of readers: Engage, but don’t fight. Chat in the comments but don’t yell at people.
I know I’m missing steps, but this is a beginning, at least.
Can you think of anything obvious I’ve missed?
This entry was originally posted at http://aldersprig.dreamwidth.org/813232.html. You can comment here or there.